Joe Yezzi of Squarebody Syndicate joins the Gearheads to talk lifestyle brands, turning a hobby into a business, and the incredible good fortune of hot-lapping at Indy. If you’ve never been exposed to the unique Arizona car culture, Joe explains and lives it, and has found a way to package that into a popular brand. …and we use the word “bulge” a lot. Like A LOT.
Project White Trash finally got put back on it’s wheels after getting the rear axle narrowed, but the excitement wears off quickly. A quick glance at the lower control arms reveals that they are so low to the ground that they’ll hit on every crown in the road. After researching a lot of suspension options and coming to the conclusion that they are not in the budget, Alex recalls a decades-old conversation with a friend about an extremely cost-effective option. Little did he know that the wheels were already in motion, and the decision to do this mod was already made.
Project White Trash gets its rear axle narrowed to fit the ET Super wheels that were restored in the previous episode. Alex also bends up new rear brake lines and decides on the ride height. Once that gets determined, the truck finally comes off of the jack stands and gets back on it’s wheels for the first time in a long while.
Brian, Brad and Alex stay in for episode twenty-six and talk SEMA Show preview previews, streamliner project PR disasters, Alex’s 1964 Chevy C-10 project, kit cars and chocolate diamonds. It was just that kind of a night. Hilarity ensues with the Salt-O-Masochist and a celebrity-themed steering product development idea gone incredibly sideways. You’re welcome.
Episode two of Project White Trash picks up with the truck being loaded up and brought home, and serving an eviction notice to some squatters and stowaways. Naturally, the bees and Black Widow spiders that have called the truck home for years don’t give up without putting up a fight. Once they’re gone, it’s time to steam clean the truck and get rid of hundreds of pounds of dirt and grease.
Have you ever owned a “normal” vehicle that had a special place in your heart? Most of the time, these vehicles are the ones that are the least valuable and the least exciting. It’s like going to the dog pound and rescuing the best dog you’ll ever own. Maybe it’s Grandpa’s old farm truck, Aunt Joan’s 4-door Valiant, or that beat-up Chevy Sprint that got you through college. Whatever it may be, these vehicles didn’t win your heart by their looks. They did it by providing you with experiences that stayed with you for the rest of your life.
You’re certainly familiar with Ford SVT’s Raptor. Introduced at the 2008 SEMA Show, shortly thereafter released as a 2010 model, the Raptor was a production version of a trophy truck – or at least as close as the average consumer would get. But what do you do when you scale something good DOWN?
My brand new GMC is a nice truck and I got a great deal. It’s the first NEW truck I’ve ever purchased. Bells, whistles, doo-dads, dingle berries, satellite radio and four wheel drive. That last part is what I’m having the most trouble with. In GM’s infinite wisdom/delusion they seem to have made the world’s LOWEST 4X4 pickup. Don’t believe me? Let me explain.
I was in the mini-truckin’ scene pretty heavily. I drove a convertible Isuzu pickup. Two 15’s in the bed under a hard tonneau with a “crawl through” and of course – mint green paint with peach scallops! Looking back it was a hack job, but MAN was I proud of it! Chicks loved it, cowboys hated it, so you know it was cool. I was hanging with my small circle of mini-truck friends at a show. We were kind of snickering (quietly) at a Ford Pinto that had been entered. Bone stock, horrid repaint (fresh paint, still fuming) and rainbow stickers poorly applied running from the headlight to tail light. We joked that the guy must have spent more on the $15 entry fee than the whole car. Danny sat and listened to us, never saying a word while we joked about it for several minutes like immature guys do…