The car community is funny. It’s only a fraction about the cars; the rest is about the people. Brad goes all-out on a clandestine operation to make over Brian’s Challenger in grand fashion with a one-day thrash featuring hot rod heroes, good friends, and a step toward a young car guy’s future, too. But no brunch.
Joe Yezzi of Squarebody Syndicate joins the Gearheads to talk lifestyle brands, turning a hobby into a business, and the incredible good fortune of hot-lapping at Indy. If you’ve never been exposed to the unique Arizona car culture, Joe explains and lives it, and has found a way to package that into a popular brand. …and we use the word “bulge” a lot. Like A LOT.