The Gearheads slide into 4-high and spend an evening talking design, marketing, technology and inspiration with Jonathan Ward, the founder and CEO of ICON 4×4 and TLC. Known for their modern take, yet charmingly nostalgic-in-character FJ and Bronco and Derelict builds, the company is blazing new paths through design and forward thinking. We go deep into the “why.”
With Brad out on a super-secret, pre-SEMA Show mission, Alex and Brian discuss the performance enthusiast industry and signature automotive events with Jimi Day. As one of the founders of FM3 Performance Marketing, Jimi is an experiential marketer, meaning that he and his team provide not just an event, but a targeted experience for the attendees and participants. The guys dig into what all of that means, the life of an escort card distributor in Vegas, and Brian’s pitch for the Altamont of car events.
Being a bit of an engineering-minded car geek, I like to tinker. However, with respect to having a warranty, I needed to restrict my tinkering to either factory-approved mods and pieces, or just throw all of that payment-offsetting goodness when it comes to repairs. Playing the grown-up, I opted for the former over the latter, and developed a cold air intake solution using budget-friendly, mostly factory parts. Follow along with long-term Project Life Partner, my ’16 Challenger R/T.