Brian hoofs it out to Squarebody Syndicate World Headquarters for a One n’ Done Saturday, and grabs a solo episode with Kevin Whipps. The guys relive their youth, the 1990’s Euro tuner craze, mini trucks and more. Homage is paid to the great Courtney Hallowell, and then it just goes all over the road.
The Gearheads slide into 4-high and spend an evening talking design, marketing, technology and inspiration with Jonathan Ward, the founder and CEO of ICON 4×4 and TLC. Known for their modern take, yet charmingly nostalgic-in-character FJ and Bronco and Derelict builds, the company is blazing new paths through design and forward thinking. We go deep into the “why.”
Brian, Brad and Alex stay in for episode twenty-six and talk SEMA Show preview previews, streamliner project PR disasters, Alex’s 1964 Chevy C-10 project, kit cars and chocolate diamonds. It was just that kind of a night. Hilarity ensues with the Salt-O-Masochist and a celebrity-themed steering product development idea gone incredibly sideways. You’re welcome.
I hear all of the time that people are “doing it the traditional way”. No, you’re building an unsafe artcar. What people fail to realize with this Ratrod movement is, the hot rodders “back in the day” concentrated on the mechanics first and would get to the aesthetics as time and money allowed. They wanted nice looking cars, not rolling outhouses.
My earliest memories are loaded with inquisitive adventures. I was one of those kids who would take everything apart to examine and explore all of the inner workings of virtually anything I could get my hands on, just to see what made it function. Occasionally, I’d manage to put everything back in some semblance of working order, as well…
What differentiates a builder from an installer? Reality TV has blurred the perception of so many defined values in the industry, and with the potential to damage it. There are many half-finished projects on the market die to a customer taking a “builder” project to an “installer” shop. If you have fallen victim to this, you know what I’m talking about.