Joe Yezzi of Squarebody Syndicate joins the Gearheads to talk lifestyle brands, turning a hobby into a business, and the incredible good fortune of hot-lapping at Indy. If you’ve never been exposed to the unique Arizona car culture, Joe explains and lives it, and has found a way to package that into a popular brand. …and we use the word “bulge” a lot. Like A LOT.
Even at 12 yrs old, I already knew that I wasn’t going to grow up and be a stick and ball professional athlete. No way. I wanted to be a professional race car driver. I wanted to be Dan Gurney. If you would have asked me who my heroes were, I would have said, “A.J. Foyt, Mario Andretti, Don Garlits, Don Prudhomme, and Dan Gurney”. I was a gear head, but among my friends, I was a bit of an anomaly. They could quote stats consisting of their hero’s batting averages, steals, and touchdown passes. I could rattle off elapsed times, top speeds, and the names of everyone in the first three rows of last year’s Indy 500.