Joe Yezzi of Squarebody Syndicate joins the Gearheads to talk lifestyle brands, turning a hobby into a business, and the incredible good fortune of hot-lapping at Indy. If you’ve never been exposed to the unique Arizona car culture, Joe explains and lives it, and has found a way to package that into a popular brand. …and we use the word “bulge” a lot. Like A LOT.
A few nights ago, I was scrolling through the menu of my Amazon Firestick and came across the classic 1983 movie, The Right Stuff. For folks who haven’t seen it, it focuses on two important landmarks in aerospace. The first is the quest to break the sound barrier and the second is the creation of the space program. The movie has a great cast, but there’s one actor that steals the show. Dennis Quaid plays the role of Gordo Cooper, one of the Mercury Seven astronauts. As the movie progresses, you quickly discover that Cooper is the funnyman of the group, and a bit of a prankster. Quaid serves up an awesome performance, and because of that, you instantly become a Gordo Cooper fan
Even at 12 yrs old, I already knew that I wasn’t going to grow up and be a stick and ball professional athlete. No way. I wanted to be a professional race car driver. I wanted to be Dan Gurney. If you would have asked me who my heroes were, I would have said, “A.J. Foyt, Mario Andretti, Don Garlits, Don Prudhomme, and Dan Gurney”. I was a gear head, but among my friends, I was a bit of an anomaly. They could quote stats consisting of their hero’s batting averages, steals, and touchdown passes. I could rattle off elapsed times, top speeds, and the names of everyone in the first three rows of last year’s Indy 500.