Joe Yezzi of Squarebody Syndicate joins the Gearheads to talk lifestyle brands, turning a hobby into a business, and the incredible good fortune of hot-lapping at Indy. If you’ve never been exposed to the unique Arizona car culture, Joe explains and lives it, and has found a way to package that into a popular brand. …and we use the word “bulge” a lot. Like A LOT.
In this second chapter of the Round Six series, “The Unsung Heroes of Motorsport,” Alex and Brian go behind the Iron Curtain with Grzegorz Zdzieszkocziewninski. Spotting his work on race day would be a breeze, but few outside of the fold would recognize how deep of a crease it has left on loads of drivers. Still, he’s not the sort to get steamed over it, he simply presses on. Meet the starched sultan of speedway signals, and learn how he went from folding overcoats to the pole position.