The Gearheads slide into 4-high and spend an evening talking design, marketing, technology and inspiration with Jonathan Ward, the founder and CEO of ICON 4×4 and TLC. Known for their modern take, yet charmingly nostalgic-in-character FJ and Bronco and Derelict builds, the company is blazing new paths through design and forward thinking. We go deep into the “why.”
On episode forty-three, Dave Lane joins the Gearheads to talk hot rods, inspiration, and running a one-man show. Conversation turns to design and the importance of communication and becomes a masterclass in planning your shop’s future. If you’re working to decipher the mystery of customer attraction and retention, this is your episode.
On a special pre-SEMA Show 2018 episode, the Gearheads welcome David Salvaggio and Lyle Brummer of Speedkore. We talk carbon fiber, carbon fiber Chargers and then Alex asks more questions about carbon fiber. We also talk World Record-holding Dodge Demons, engineering, business, a plea for a Jamaican Rally Car Team, and then Alex asks about carbon fiber again.
Episode fourteen goes all over the place from Hemi-powered Healeys to concours-level Tucker automobiles with the prolific, super-talented and even nicer still Rob Ida. It’s a fun walk down mmory lane and heads straight through the present day and into the future, too. Also there may have been talk of a game show. It’s that kind of episode, naturally.
The best advice when starting a big project would be to bring on an experienced designer to help guide you along. As a professional hot rod and custom car designer with over twenty years experience in the auto industry (from parts and service to body repair/customization and after-market accessories), as well as training in design and fine art, I’m here to offer some advice on taking those first steps.