Joe Yezzi of Squarebody Syndicate joins the Gearheads to talk lifestyle brands, turning a hobby into a business, and the incredible good fortune of hot-lapping at Indy. If you’ve never been exposed to the unique Arizona car culture, Joe explains and lives it, and has found a way to package that into a popular brand. …and we use the word “bulge” a lot. Like A LOT.
Even at 12 yrs old, I already knew that I wasn’t going to grow up and be a stick and ball professional athlete. No way. I wanted to be a professional race car driver. I wanted to be Dan Gurney. If you would have asked me who my heroes were, I would have said, “A.J. Foyt, Mario Andretti, Don Garlits, Don Prudhomme, and Dan Gurney”. I was a gear head, but among my friends, I was a bit of an anomaly. They could quote stats consisting of their hero’s batting averages, steals, and touchdown passes. I could rattle off elapsed times, top speeds, and the names of everyone in the first three rows of last year’s Indy 500.
Growing up in Louisville, Kentucky, the month of May is a special time. The Memorial Day holiday comes at a perfect time when you’re a kid. It signifies the end of the school year, the official opening of the public swimming pools, and the Indy 500. Louisville is a bit of a sports-crazed