Joe Yezzi of Squarebody Syndicate joins the Gearheads to talk lifestyle brands, turning a hobby into a business, and the incredible good fortune of hot-lapping at Indy. If you’ve never been exposed to the unique Arizona car culture, Joe explains and lives it, and has found a way to package that into a popular brand. …and we use the word “bulge” a lot. Like A LOT.
Jeff Allison joins the Gearheads on episode forty-four, recorded in he Round Six Experience at the 70th Grand National Roadster Show in Pomona. Things go slightly off of the rails in one of the most laid-back and enjoyably fun episodes, as the guys talk Star Wars Hot Wheels, art, careers, branding, project car ideas and Tiki drinks, too.
On a very special episode thirty-two, Zane Cullen of Cotati Speed Shop joins the Gearheads to talk SEMA, project cars and the day-to-day ins and outs of running a multi-person hot rod shop. Things go wildly sideways but get back on track deftly as we explore the science and psychology of managing personnel, evolving a brand and business, and finally the super-secret SEMA Show debut plan. Boom.
Episode twenty-four lands in your lap with an orange blur and a heaping plate full of our friend Brad Fanshaw, the man behind iconic action sports marketing, hot rod brands and so much more. We talk podcasting, television shows, first cars and billet guitars among other things… If you’re interested in what it tales to make a unique brand statement in the very noisy automotive aftermarket, you won’t want to miss this one.
The Gearheads welcome the Forrest Gump of the hot rod world, Carson Lev, and talk mentoring by legends, Hot Wheels, the space program and Disney… Plus a whole lot more. Can you say that Mickey Thompson taught you to wash a car? No you can’t. Otherwise you’d have been the guest on episode eleven.