Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

“I’M TRYING TO CHANGE THE WORLD WITH EVERY BUILD.”

Del Uschenko, better known in the C-10 and hot rod worlds as Delmo joins the Gearheads to talk trends, relocation and international art heists. Known world-wide as the man behind the “Delmo look,” conversation runs wild from the early days in Canada to what’s on the horizon. A lot to be learned and adopted to any small shop, whether just starting out, looking to re-brand or move… It’s all about recognizing value in relationships a partnering with good people.

THINGS COVERED IN THIS EPISODE:

• The move to the mountains – Burbank to Prescott
• Del’s Canadian roots
• Shop decorating
  – The General Lee painting
  – International art heists
  – The stain on the wall
• Starting trends
  – Adopting the brand that fans created from you work
  – Going at things backward
• The Round Six connection to the Delmo brand
• Hijacking your own brand
• “Forums” and other antiquated methods of communicating in the car community back in the day
• The AccuAir relationship and the value of partnering long-term
• Delmo’s hot rod roots
• The C-10 thing
• Del’s inspiration – Cadzilla – The cars of Troy Trepanier – Foose‘s clean build style
• The advantages of being in Burbank
• Keeping things movie-themed, Brian goes Tarantino with the timeline
• One-hundred percent organic, word-of-mouth growth
• The Del S3 vintage-look LS engine
• The infamous Y-block LS engine post
• Brian proposes the “DELephant” late-model Hemi
• Instant gratification on social media with regard to building a brand
  – Working at creating an audience
• “Evil Del Wednesdays”
• More great reality TV show pitches
• Passion VS Effort
• The value of deign and creativity when working with a budget
• Re-purposing and bringing in unique items from all walks of life
• The million-dollar build VS a restrained and intelligent build
• The Philosophy and sheer terror of being turned loose, design-wise
• Building a Street Freak
  – Brian becomes a lifestyle/style coach
  – Music selection
  – 8-tracks
• The truck trend swinging in a new direction
  – The “too soon” move from Squarebody pickups to OBS
• Trends, or the lack of any new ones
• Tailoring your brand to a demographic and vice-versa

PLEASE VISIT OUR SPONSOR

We are proud to have this episode brought to you by Trailer Tug. Please visit their website to learn more at TrailerTug.com

Round Six Podcast listeners get 10% off by mentioning the podcast when ordering by phone, or by entering “round six” in the discount code box at checkout on the website.